Tea Au Lait Hershey collab

Client

Lipton Taiwan,

Hershey’s Chocolate

2021

Category

Art Direction

Motion design

Graphic design

In 2021 Lipton Taiwan and Hershey’s chocolate collaborated on a fun limited edition flavour - Hershey Cocoa. To promote the product and launch we created a :03s short form social media adverts on Facebook and Instagram targeting Lipton milk tea fans in the Taiwan region.

Early Mix - Storyboard and concepts

I storyboarded and drafted out ideas for the :03s adverts. My approach was to highlight the burst of flavours through key the ingredients. Milk, tea leaves and the addition of the Hershey cocoa (Chocolate). Knowing I only had a short space of time to get the relevant information in, it was important to map out the sequences.

Initial draft ideas

Initial ideas/drafted version before we finalised on the main social media advert. After trial and era my main focus was finding way we could have more impact to highlight the flavours and the product.

The final sip

The final outcome, a :03s advert fir the new product and a successful campaign. We scored high in engagement rates click through rates.