T2 Iced Lauch.
In 2023 T2 Launch their new Iced Tea range in Australia and pulled out all the punches as they introduced 3 mouth watering flavours: Peach Amore, Watermelon Fiesta and Lemon Coco Breeze. Our mission was to help drive awareness of these new products with Out of Home visuals for the wonderful people down under in sunny Australia.
Category
Print Design
Ooh/DOoh Design
Graphic Design
Creative Direction
Motion Design
Client
T2 Iced
2023
Join the Party
Getting the party started with confetti everywhere! I developed the Initial key visuals for the launch of T2 Iced, Peach Amore as the core product, supported by Watermelon Fiesta and Lemon Coco Breeze as the back-up dancers to the party.
My creative approach was to show the product range, rather than highlight the individual flavours.
Put on a show
As part of the marketing plan we took to the stations of Sydney, Melbourne and other locations in Australia with an out home awareness campaign for the Launch of T2 Iced. Supported by floor graphics, Digital billboards, a Tram wrap/takeover.
Sydney Tram Takeover wrap
Around the Corner
To close the campaign we developed a corner billboard to celebrate the launch at the start of their summer 2023 campaign.
