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A mix of passion projects and experiements, enjoy :D
KOOBEEEEEEE!
Celebrating the life and achievement of the late great Kobe Bryant. I create some unique poster design to honour my favourite player and Laker Legend.
Tweek
Being a huge competitive Smash bros fan, Tweek is one of my favourite players to watch, especially his play style with Diddy Kong.
Inkling
Splatoon 2 is my favourite game and one of my favourite characters in Smash Bros ultimate. A customised design by me.
Sonic BOOM!
A childhood classic rivalry, sprinkled with a little sneaker design.
Feeling Red
illustration inspired by Pokemon Red/Pokemon 20th Anniversary
Greninja Saga
Competitive smash bros tournament poster back in 2017
Salutations
Round and Round
Runnin’
Escape
Lipton Malaysia released their new “Tanpa Regret” campaign in Spring/Summer 2022. A campaign revolving around the work place, taking your 3pm snack breaks and a feeling of absolutely no regret.
No Regret at break time!
The product and market
Unlike the USA, Asia, Australia & Africa, The APAC market/Malaysia is well known for it’s Milk Tea and Teh Tarik flavours instead of Lipton Ice Tea. 3pm break-time is a huge part of the Asian work place culture. Compared to our Lipton projects, we always take a different approach for the Milk Tea range, Humour is a big aspect to the adverts and community/friendship is something Lipton advocates across all markets.
The Brief
The Brief: Adapt the new Milk Tea TVC adverts for a social media audience and YouTube bumpers. Trim down key moments from the advert and find 3 key pillars to build a narrative, Afternoon Tea Time, Indulgence and Guilt free.
Execution: My 1st approach to analyse the advert and storyboard and build a narrative for each pillar we wanted to explore.
Pillar 1: Afternoon Tea Time
Starting with Afternoon Tea Time, the messaging we wanted to get across is that we’ve got you covered, Take a break and enjoy our Lipton Milk Tea. Minum Petang? meaning Tea Time? and Jom Enjoy meaning Let’s Enjoy.
6 sec youtube bummer
In-feed Instagram adverts
Our approach to a cinemagraph is to just focus on one visual/shot. i worked on storyboarding the concept and putting the 3 second advert together.
Translations: Masa untuk kesegaran sebenar! Masa rehat bermula sekarang!
Time for real freshness! Break-time starts now!
Cinemagraphs
Pillar 2: Indulgents
Pillar 3: Guilt Free
No Regret
Client: Lipton Malaysia,
Project Scope: Social media Advertising, Creative Direction, Motion design, Graphic design
2022