Boss Stage.

Client

Boss Stage, 2018

Category

Logo & Branding

Social media

Marketing content/concepts

Video concept

What happens when you finally beat the level you’ve been grinding for hours? The Boss Stage! A blog dedicated towards gaming, movies, and everything in between.

Execution: Create a logo that identity more with the villain character, ”The boss”, but with a more friendly approach, a cheeky smile, VR Goggles, a design that could stand out from gaming channels. A colour scheme that screams challenger approaching using “warning” colours and draws your attention. Develop the social media concept, brand tagline and e-sports concept.

Logo & visual development

Kicking things off with the logo and visual development. We knew from the start we wanted a fun logo design. inspired by video game characters like Dr Eggman, we wanted a character icon that had a menacing smile and a modern look by including VR goggles.

Tagline

Creating assets fit for social media advertising we played around with a few ideas focusing on the product using the tea leaves as a link to the actor/campaign. I added motion to his signature and the hand writing font to add a personal touch to the videos.