Lipton Ice Tea April Fools 2023
Category
Social media
Client
Lipton Ice Tea Global
2023
New intro copy here
The Video
Description copy here
Creative copy
One thing that sprung to mind in the process was thinking about commuter. If they were in a rush, would they know what brand was advertising to them. So as a solution we decided to add the Lipton logo on all graphics. We decided to be creative with our copy as well to stand out to commuters.
…and now for the Station Take-over
Banners, staircase graphics, light box graphics and floor banners were displayed across the Melbourne Southern Cross Station.
You’ve now arrived
Everywhere you turn there was some form of advertising from Lipton Ice Tea, In the Bus and Train Station and at multiple entrances. We delivered over 100 Print files for multiple placements. As part of this campaign Lipton Ice Tea Australia saw a 30% uplift in sales.
Delivery
Lift well Light box, Shaft Decal, Wall Glass Graphics, Floor Decal, Stair Risers, Double Sided Hanging Banners, Light box, Light Shaft box, Platform Glass Barriers, Main Entrance signage.
