Live from Abbey Road

Client

Ralph Lauren

Forward 3D, 2014

Category

Editorial design

Graphic Design

Launching the Ralph Lauren Spring/Summer 2014 fashion line, inspired by the UK 60’s era, Abbey Roads and the Beatles.

Execution: Develop Vinyl designs that will be passed out onto bloggers to create awareness of the new launch. I collaborated with Forward 3D to build the concept.

Taiwan’s winning blend of delicious milk and rich quality tea leaves.

We started the project with a mix of footage from the TVC adverts and key visual element, blending them into :03s short form social media assets for instagram stories and in-feed.

We took inspiration from the original messaging from the advert, We find ourselves following a Actor or should I say Singer who can’t choose what path to take. So why not Both? Just like the mix of Black tea and Milk.